Brand Strategy

We help businesses and organizations of all sizes clarify their purpose, find their voice, understand their customers, and define their goals.

Successful brands don't just happen.

They are created on purpose and for a purpose.


Brand positioning establishes an emotional connection with your customers. How do you want your company to be perceived in their minds and among the competition? Your brand has benefits and competitive advantages – being mindful to put all this together helps you, your customers, and the community.

Yadkin Valley Marketing North Carolina Brand Positioning
Yadkin Valley Marketing North Carolina User Profile

User Profiles & Journeys

Defining target markets and the ideal customer base is what develops into user profiles. How might customers interact with your business? Do most use your website or come in the store? What backgrounds do most of your customers have in common?

By defining qualities of your typical customers, we can make predictions of what they are looking for and how you can meet and help them in their journey.

Serving all of the

Yadkin Valley

including Elkin, Mount Airy, Yadkinville, Winston-Salem, King, and the surrounding areas.