Brand positioning establishes an emotional connection with your customers. How do you want your company to be perceived in their minds and among the competition? Your brand has benefits and competitive advantages – being mindful to put all this together helps you, your customers, and the community.
Defining target markets and the ideal customer base is what develops into user profiles. How might customers interact with your business? Do most use your website or come in the store? What backgrounds do most of your customers have in common?
By defining qualities of your typical customers, we can make predictions of what they are looking for and how you can meet and help them in their journey.